We help organisations make sense of change, see further into the future and move forward with clarity.

We help organisations make sense of change, see further into the future and move forward with clarity.

The cases below offer a glimpse into what this looks like across sectors such as healthcare, higher education, retail, technology and non-profits, always with the same aim:  to create futures that feel clear, meaningful and possible.

a group of doctors performing surgery on a patient

Finnish Healthcare Provider

Vision, Concept & Roadmap for a B2B Service

Explored the future of health and wellbeing through signals, phenomena and scenarios, and delivered a clear vision, concept and roadmap to guide strategic investment decisions.

a group of doctors performing surgery on a patient

Higher Education

Future Insights for Strategic Decision-Making

Created a shared understanding of the future of education and work, providing insight that strengthened leadership decisions under uncertainty.

a group of doctors performing surgery on a patient

International Retail Brand

Strategy Day Inspiration

Reframed emerging consumer values and identified actionable ways for the brand to elevate customer experience and sharpen strategic focus.

a group of doctors performing surgery on a patient

Icehearts

Strategic Future Visions & Operating Model

Clarified how the evolving operating environment shapes the organisation’s future and strengthened its impact story toward funders and partners.

a group of doctors performing surgery on a patient

Retail & Foodservice Sector

Future Insight & Thought Leadership

Synthesised industry-wide shifts into a forward-looking insight report that clarified emerging competitive edges and strategic opportunities in the restaurant sector.

a group of doctors performing surgery on a patient

Higher Education

Futures Work for RDI & Innovation Activities

Mapped key future themes shaping RDI and innovation, helping steer the project portfolio toward more impactful and forward-looking directions.

a group of doctors performing surgery on a patient

Food Industry

Future Opportunities

Highlighted environmental, cultural and behavioural shifts reshaping the food ecosystem and revealed new avenues for innovation and relevance.

a group of doctors performing surgery on a patient

Worklife Organisation

Future of Work Index & Insights

Consolidated major shifts in worklife into a clear, strategic insight base that informed the development of a national future of work index.

a group of doctors performing surgery on a patient

Industrial Company

Future Images & Scenarios

Developed long-term scenarios and future images that helped teams ideate and assess strategic directions in a rapidly evolving global industry.

a group of doctors performing surgery on a patient

International Luxury Brand

Gamified Digital Experience

Created a gamified digital experience that explored how the meaning of luxury evolves in digital contexts and how future audiences engage emotionally.

a group of doctors performing surgery on a patient

International Sports Brand

Virtual Retail Environment

Designed an immersive virtual retail concept demonstrating how the brand’s physical store experience can extend into digital and interactive environments.

a group of doctors performing surgery on a patient

Software Company

The Future of Work & Knowledge Management

Used opportunity mapping to generate actionable directions for the next phase of knowledge-management product development.

a group of doctors performing surgery on a patient

Soirée of Serendipity

Experiential Futures Moment

Designed an immersive futures gathering that allowed participants to feel emerging possibilities together and create shared meaning.

a group of doctors performing surgery on a patient

Ateljee

Creative Foresight Lab

Built a hands-on futures atelier with six experiential stations where participants explored how the future feels through sensory and creative engagement.

a group of doctors performing surgery on a patient

Finnish Healthcare Provider

Vision, Concept & Roadmap for a B2B Service

Explored the future of health and wellbeing through signals, phenomena and scenarios, and delivered a clear vision, concept and roadmap to guide strategic investment decisions.

a group of doctors performing surgery on a patient

Higher Education

Future Insights for Strategic Decision-Making

Created a shared understanding of the future of education and work, providing insight that strengthened leadership decisions under uncertainty.

a group of doctors performing surgery on a patient

International Retail Brand

Strategy Day Inspiration

Reframed emerging consumer values and identified actionable ways for the brand to elevate customer experience and sharpen strategic focus.

a group of doctors performing surgery on a patient

Icehearts

Strategic Future Visions & Operating Model

Clarified how the evolving operating environment shapes the organisation’s future and strengthened its impact story toward funders and partners.

a group of doctors performing surgery on a patient

Retail & Foodservice Sector

Future Insight & Thought Leadership

Synthesised industry-wide shifts into a forward-looking insight report that clarified emerging competitive edges and strategic opportunities in the restaurant sector.

a group of doctors performing surgery on a patient

Higher Education

Futures Work for RDI & Innovation Activities

Mapped key future themes shaping RDI and innovation, helping steer the project portfolio toward more impactful and forward-looking directions.

a group of doctors performing surgery on a patient

Food Industry

Future Opportunities

Highlighted environmental, cultural and behavioural shifts reshaping the food ecosystem and revealed new avenues for innovation and relevance.

a group of doctors performing surgery on a patient

Worklife Organisation

Future of Work Index & Insights

Consolidated major shifts in worklife into a clear, strategic insight base that informed the development of a national future of work index.

a group of doctors performing surgery on a patient

Industrial Company

Future Images & Scenarios

Developed long-term scenarios and future images that helped teams ideate and assess strategic directions in a rapidly evolving global industry.

a group of doctors performing surgery on a patient

International Luxury Brand

Gamified Digital Experience

Created a gamified digital experience that explored how the meaning of luxury evolves in digital contexts and how future audiences engage emotionally.

a group of doctors performing surgery on a patient

International Sports Brand

Virtual Retail Environment

Designed an immersive virtual retail concept demonstrating how the brand’s physical store experience can extend into digital and interactive environments.

a group of doctors performing surgery on a patient

Software Company

The Future of Work & Knowledge Management

Used opportunity mapping to generate actionable directions for the next phase of knowledge-management product development.

a group of doctors performing surgery on a patient

Soirée of Serendipity

Experiential Futures Moment

Designed an immersive futures gathering that allowed participants to feel emerging possibilities together and create shared meaning.

a group of doctors performing surgery on a patient

Ateljee

Creative Foresight Lab

Built a hands-on futures atelier with six experiential stations where participants explored how the future feels through sensory and creative engagement.

a group of doctors performing surgery on a patient

Finnish Healthcare Provider

Vision, Concept & Roadmap for a B2B Service

Explored the future of health and wellbeing through signals, phenomena and scenarios, and delivered a clear vision, concept and roadmap to guide strategic investment decisions.

a group of doctors performing surgery on a patient

Higher Education

Future Insights for Strategic Decision-Making

Created a shared understanding of the future of education and work, providing insight that strengthened leadership decisions under uncertainty.

a group of doctors performing surgery on a patient

International Retail Brand

Strategy Day Inspiration

Reframed emerging consumer values and identified actionable ways for the brand to elevate customer experience and sharpen strategic focus.

a group of doctors performing surgery on a patient

Icehearts

Strategic Future Visions & Operating Model

Clarified how the evolving operating environment shapes the organisation’s future and strengthened its impact story toward funders and partners.

a group of doctors performing surgery on a patient

Retail & Foodservice Sector

Future Insight & Thought Leadership

Synthesised industry-wide shifts into a forward-looking insight report that clarified emerging competitive edges and strategic opportunities in the restaurant sector.

a group of doctors performing surgery on a patient

Higher Education

Futures Work for RDI & Innovation Activities

Mapped key future themes shaping RDI and innovation, helping steer the project portfolio toward more impactful and forward-looking directions.

a group of doctors performing surgery on a patient

Food Industry

Future Opportunities

Highlighted environmental, cultural and behavioural shifts reshaping the food ecosystem and revealed new avenues for innovation and relevance.

a group of doctors performing surgery on a patient

Worklife Organisation

Future of Work Index & Insights

Consolidated major shifts in worklife into a clear, strategic insight base that informed the development of a national future of work index.

a group of doctors performing surgery on a patient

Industrial Company

Future Images & Scenarios

Developed long-term scenarios and future images that helped teams ideate and assess strategic directions in a rapidly evolving global industry.

a group of doctors performing surgery on a patient

International Luxury Brand

Gamified Digital Experience

Created a gamified digital experience that explored how the meaning of luxury evolves in digital contexts and how future audiences engage emotionally.

a group of doctors performing surgery on a patient

International Sports Brand

Virtual Retail Environment

Designed an immersive virtual retail concept demonstrating how the brand’s physical store experience can extend into digital and interactive environments.

a group of doctors performing surgery on a patient

Software Company

The Future of Work & Knowledge Management

Used opportunity mapping to generate actionable directions for the next phase of knowledge-management product development.

a group of doctors performing surgery on a patient

Soirée of Serendipity

Experiential Futures Moment

Designed an immersive futures gathering that allowed participants to feel emerging possibilities together and create shared meaning.

a group of doctors performing surgery on a patient

Ateljee

Creative Foresight Lab

Built a hands-on futures atelier with six experiential stations where participants explored how the future feels through sensory and creative engagement.

a group of doctors performing surgery on a patient

Finnish Healthcare Provider

Vision, Concept & Roadmap for a B2B Service

Explored the future of health and wellbeing through signals, phenomena and scenarios, and delivered a clear vision, concept and roadmap to guide strategic investment decisions.

a group of doctors performing surgery on a patient

Higher Education

Future Insights for Strategic Decision-Making

Created a shared understanding of the future of education and work, providing insight that strengthened leadership decisions under uncertainty.

a group of doctors performing surgery on a patient

International Retail Brand

Strategy Day Inspiration

Reframed emerging consumer values and identified actionable ways for the brand to elevate customer experience and sharpen strategic focus.

a group of doctors performing surgery on a patient

Icehearts

Strategic Future Visions & Operating Model

Clarified how the evolving operating environment shapes the organisation’s future and strengthened its impact story toward funders and partners.

a group of doctors performing surgery on a patient

Retail & Foodservice Sector

Future Insight & Thought Leadership

Synthesised industry-wide shifts into a forward-looking insight report that clarified emerging competitive edges and strategic opportunities in the restaurant sector.

a group of doctors performing surgery on a patient

Higher Education

Futures Work for RDI & Innovation Activities

Mapped key future themes shaping RDI and innovation, helping steer the project portfolio toward more impactful and forward-looking directions.

a group of doctors performing surgery on a patient

Food Industry

Future Opportunities

Highlighted environmental, cultural and behavioural shifts reshaping the food ecosystem and revealed new avenues for innovation and relevance.

a group of doctors performing surgery on a patient

Worklife Organisation

Future of Work Index & Insights

Consolidated major shifts in worklife into a clear, strategic insight base that informed the development of a national future of work index.

a group of doctors performing surgery on a patient

Industrial Company

Future Images & Scenarios

Developed long-term scenarios and future images that helped teams ideate and assess strategic directions in a rapidly evolving global industry.

a group of doctors performing surgery on a patient

International Luxury Brand

Gamified Digital Experience

Created a gamified digital experience that explored how the meaning of luxury evolves in digital contexts and how future audiences engage emotionally.

a group of doctors performing surgery on a patient

International Sports Brand

Virtual Retail Environment

Designed an immersive virtual retail concept demonstrating how the brand’s physical store experience can extend into digital and interactive environments.

a group of doctors performing surgery on a patient

Software Company

The Future of Work & Knowledge Management

Used opportunity mapping to generate actionable directions for the next phase of knowledge-management product development.

a group of doctors performing surgery on a patient

Soirée of Serendipity

Experiential Futures Moment

Designed an immersive futures gathering that allowed participants to feel emerging possibilities together and create shared meaning.

a group of doctors performing surgery on a patient

Ateljee

Creative Foresight Lab

Built a hands-on futures atelier with six experiential stations where participants explored how the future feels through sensory and creative engagement.

VIVIAN WHITE

© 2025 Vivian White Oy

Site by Raúl Martín

VIVIAN WHITE

© 2025 Vivian White Oy

Site by Raúl Martín

VIVIAN WHITE

© 2025 Vivian White Oy

Site by Raúl Martín

VIVIAN WHITE

© 2025 Vivian White Oy

Site by Raúl Martín