Vivian White is a futures studio where fresh perspectives meet strategic clarity to shape what comes next. We help organisations see the future as a space of opportunity rather than uncertainty by connecting today’s shifts with tomorrow’s possibilities.
Our work brings clarity to complexity, opens new ways of thinking and creates the conditions for meaningful renewal.
Who we are
Founded by strategist and futurist Virpi Vaittinen, Vivian White draws on decades of experience across futures thinking, design, business and technology-driven change.
We work at the intersection of strategy and imagination, helping organisations sense what is emerging and move forward with confidence.
Our approach is grounded in curiosity, thoughtful exploration and a belief that the future becomes real through the decisions we make today.
OUR PRINCIPLES
Seeing the world with openness, questioning the obvious and creating space for new interpretations.
Connecting ideas in unexpected ways to reveal opportunities within uncertainty.
Working with diverse voices to build shared understanding and strengthen strategic conversations.
Aligning vision with meaningful goals and supporting deliberate, future-ready action.
OUR Approach to Futures Work
Our work blends human insight and creative judgement with AI-supported exploration. AI can offer additional perspectives and surface interpretations or patterns that might otherwise remain unseen, especially when guided by the right questions. The true value, however, comes from human meaning-making, judgement and the ability to translate complex signals into direction and opportunity.
This balance ensures that the futures work you receive is modern and imaginative, grounded in both technology and the depth and nuance of human understanding.
founder
Vivian White was founded by Virpi Vaittinen, a strategist and futurist whose work spans futures thinking, strategic direction, creative exploration and technology-driven change.
She draws on a multidisciplinary background in business, design and cultural insight to help organisations look beyond the immediate and imagine what could be next.
Her perspective is shaped by curiosity and an openness to the unexpected. Inspiration comes from art, travel, culture and the subtle encounters that shift how we see the world.
These experiences influence how she supports organisations in navigating change with clarity and a renewed sense of possibility.
